I’m a Lead Product Designer with 8+ years of experience specializing product growth, monetization, and 0 to 1 products at companies like ClickUp, Zoom, and Apple. My work sits at the intersection of business impact and user experience, where thoughtful design decisions directly translate into measurable outcomes. Over the years, I’ve led initiatives that unlocked multi-million dollar revenue, doubled conversion rates, and significantly improved activation and engagement across complex product ecosystems.

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I’ve owned and scaled some of the most business-critical surfaces, checkout, pricing, billing, and onboarding, where every decision carries real weight. From redesigning end-to-end checkout experiences to launching entirely new pricing models, I focus on creating clarity in moments that are often high-friction and high-stakes. My approach is grounded in both strategy and craft. I care just as much about defining the right problem as I do about the final pixel.

 

Outside of my day-to-day work, I’m deeply invested in the design community. I mentor next-generation designers, speak at industry conferences, and actively share perspectives on growth design and monetization. In my personal time, I gravitate toward creative work that I can make with my hands—crafting, woodworking, baking, and content creation. I’m also an avid skier and love spending time in the mountains.

 

Thanks for stopping by! Feel free to connect with me for any full-time opportunities or just a friendly hello through LinkedIn or email.