Aparna Das, Content Strategist and UX Writer at Expedia, talks about how her company uses journey mapping to improve its users' experience booking travel. Presented at Communication Leadership User Journey Mapping Workshop on May 18, 2018. Shot and produced by Shantelle Liu, Sophia Liu, Yi Shi and Alex Stonehill

Interested in pursuing a master's in Communication Leadership at UW? In this info session, our staff and faculty share information about Comm Lead and tips for the application process. We also have a panel featuring our current students and alumni who will share their graduate school journeys and talk about career opportunities during and after the program.

Mini Lecture Series is presented by the Office of the Provost, University of Washington.

User Journey Map Workshop presented at UW Communication Leadership.